App Launch Day! Get Ready For The Roller Coaster

shuttle

It’s here. App Launch day.  The day you’ve been building up to after months of work. This is not the time to make stupid newb app developer mistakes.  Here’s some advice from someone who has. Don’t be a newb like me.

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While You Are Waiting For Your App Review…

forrestgump

While you are waiting for Apple to review (and hopefully approve for sale) your apps, don’t just sit on your ass doing nothing.  Use this time to prepare for what is going to be a few days of hard work. It’s called launch day. Read more »

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Testing 1..2…3..TEST YOUR APP!

et
It seems like a no-brainer I know, but you have to thoroughly TEST YOUR APP before you submit it. First to make sure everything works the way it should.  Second to make sure people like it.
Remember the Atari? I bet they wish they had of done some more testing before releasing a couple of games..

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Rejection. It Happens.

rejected

Being sort of a geek growing up, I’ve had a good number of experiences with rejection.  Unlike the girls in high school, who tended to be vague in their reasoning for rejection, Apple usually will give you some type of clue as to what you did wrong when they reject your app…they do want to go out with you, but you just got to clean yourself up a bit first is all.
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App Promo Codes

apppromo

App promo codes allow you to give free versions of your paid apps to reviewers and use for promotional purposes. Here’s a quick rundown on how they work, and what newb app developer mistakes to avoid.

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Beware Of Scam App Developers!!!!!

 SawyerFlash2

The world is full of people trying to separate you from your hard earned dollars. It appears there are unscrupulous scam app developers out there as well! I recently came across quite the network of scam photo apps that you should watch out for!

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HOW ABOUT A DUMB ASS APP DEVELOPER MISTAKE?

double_facepalm

Just when I thought I couldn’t get any stupider…(i know, that is not a word…but it applies in this case) There will be a posting soon about the importance of testing your app…but this one deserved it’s own post.

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Paying For Downloads And Fake Reviews? What Is This, The Tour de France?

lance

You’ve spent months planning, developing, and submitting your app.  Now comes time to tell the world…so you’ve sent out a gajillion emails…filled out tons of website contact forms for app reviewers, magazines, and sites….posted the info on blogs and discussion forums….The first few days of launch you watch your inbox and wait…and wait…and wait…
No unread messages from app reviewers…no reviews…no responses to your posts…
Your app hasn’t hit the top ten in your category.  No one seems to know your app exists. You lay your head on your keyboard, fearing that “Months of work….all for nothing…”
But wait…..
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The Waiting Is The Hardest Part….

forrestgump

Like my mama used to say “The App Store review process is like a box of chocolates…you never know what you are going to get.”
Truer words were never spoken.  Don’t be surprised to be waiting a while once you’ve submitted your app to be reviewed.
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Keep On Rocking In The FREE World!

neil
As a firm believer that a person should be able to try before they buy, I would suggest you put out a FREE version of your app. That and the fact that most people won’t shell out 99 cents on your app, unless you are a known brand like Angry Birds, etc. Do you buy a car without taking it for a test drive?  Well, I hope not…App users are the same.  They will want to see why your app is awesome and why they should pay for it.
But what kind of free version should you put out? Let’s talk options!

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