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Marketing

App Annie: Your New Best Friend For Tracking Your Apps

The iTunes Connect portal is great for getting a quick look at your sales and downloads for your apps.  I check it first thing every morning to see where my apps are at. I should probably stop, because lately it’s been depressing. But if you want deeper analysis, you’ll need to go somewhere else.  A … Continue reading »

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App Launch Day! Get Ready For The Roller Coaster

It’s here. App Launch day.  The day you’ve been building up to after months of work. This is not the time to make stupid newb app developer mistakes.  Here’s some advice from someone who has. Don’t be a newb like me. (2366)

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While You Are Waiting For Your App Review…

While you are waiting for Apple to review (and hopefully approve for sale) your apps, don’t just sit on your ass doing nothing.  Use this time to prepare for what is going to be a few days of hard work. It’s called launch day. (739)

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App Promo Codes

App promo codes allow you to give free versions of your paid apps to reviewers and use for promotional purposes. Here’s a quick rundown on how they work, and what newb app developer mistakes to avoid. (1616)

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Paying For Downloads And Fake Reviews? What Is This, The Tour de France?

You’ve spent months planning, developing, and submitting your app.  Now comes time to tell the world…so you’ve sent out a gajillion emails…filled out tons of website contact forms for app reviewers, magazines, and sites….posted the info on blogs and discussion forums….The first few days of launch you watch your inbox and wait…and wait…and wait… No … Continue reading »

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Keep On Rocking In The FREE World!

As a firm believer that a person should be able to try before they buy, I would suggest you put out a FREE version of your app. That and the fact that most people won’t shell out 99 cents on your app, unless you are a known brand like Angry Birds, etc. Do you buy … Continue reading »

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What’s In A Name?

The name you choose for your app is critical. But as I’ve found out, your app has more than one name.  Make a mistake, and your release date of your app can be affected severely…which I found out the hard way. (3197)

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Keywords…you must choose…WISELY

Keywords are how people will find your app when you aren’t featured in the NEW AND NOTEWORTHY or the top lists…I know, it is hard to believe, when you have such an awesome app that everyone should be downloading.  Trust me, it happens. There are just so many apps on the app store, with new … Continue reading »

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Come On Down…You’re the next contestant on THE PRICE IS RIGHT!

You’ve got a great app. You’ve spent months planning, developing, programming, and testing. You want it to be worthwhile. So how much should you sell your app for? (535)

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